Amazing service from The Economist.

I was abroad at the time so didn’t notice, but it appears that they were a day late despatching one of their editions recently.

I know this because they have my email address and know that I’m a subscriber, and so emailed me an apology, inviting me to inform them if I had been so desperate to receive an issue that I’d sped to the local newsagents and bought a copy from the stand. If this is the case, all I have to do is say so, and they’ll extend my subscription by two issues to cover the cost of the issue I’d paid for.

Not only did they email me, but they then went to the trouble of printing (on GLOSSY paper) the same message and including it with the following issue.

Check this out for a start:

Dear Reader,
Sorry for letting you down.

Last week we had major production problems printing The Economist which meant that we were a day late delivering many of your copies.

… Please let us know if this is the case [that we purchased a copy at a newsagent] … and we will extend your subscription by two weeks to cover the cost.

I am so, so, so, so, so impressed with all of this. So impressed, in fact, that I am not going to take advantage of their goodwill by deliberately bagging myself a couple of issues under false pretences.

If only the fucking rail networks offered a service one tenth as good as this …

Tags: The Economist

This entry was posted on Monday, August 11th, 2008 at 9:30 pm and is filed under Observations. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.